Source: Ngā Iwi o Taranaki
Tuesday 8 September, 2026 NZST
Just 60 days out from polling day, Ngā Iwi o Taranaki have launched ‘The Landline’, a campaign designed to entertain, educate and encourage Māori to enrol and vote in the upcoming election.
The campaign is entirely iwi funded and represents a collective response from the 8 Iwi of Taranaki. Coordinated through Te Tōpuni Ngārahu, the collective effort is applying the same unified approach that helped secure the Taranaki Mounga Treaty settlement, this time to voter enrolment and turnout.
Organisers say recent numbers underline why urgency matters. Around 54 percent of enrolled Māori voters now choose the Māori Roll, the highest proportion on record, but almost 3 in 10 enrolled Māori voters did not vote at the 2023 General Election.
Te Tōpuni Ngārahu Chief Executive, Wharehoka Wano, says the campaign is built around the kūmara vine, a long standing symbol of connection through the whenua.
“Just as the vine spreads and links whānau across the māra and beyond, this campaign is designed to reach our people wherever they live, in a light hearted and non confrontational way,” Wano says.
The creative itself leans into a fun, humorous and playful tone, steering away from anything heavy or preachy. Wano says the aim is for enrolling and voting to feel easy and even enjoyable, not like a chore.
“We're 60 days out until election day on 7 November. That's not a lot of time, and the roll closes even sooner, on 25 October. We want all uri to know this and act on it now.”
Ngāti Maru Pouwhakahaere and CEO, Anaru Marshall, says national reach is a deliberate focus, with a significant number of uri living outside Taranaki across the motu.
“Our goal is to reach uri on the kūmara vine wherever they live in the country and if we catch the attention of wider Māori that's a win for our collective aspirations. Getting enrolled takes minutes, and every enrolment adds to the strength of Māori representation nationally,” says Marshall.
Marshall says the campaign plays on a deliberate contrast with an old school piece of technology, the landline, to cut through to a digitally saturated generation and attract even more young Māori to register to vote.
“The use of a kūmura as the landline doubles down as a reminder of the connection between whānau and the whenua, and the reminder that voting can help Māori have a say over what happens on and to the land.”
“In our analysis of last year's local body elections; the Māori Ward seats weren't voted out, it was simply a case of not enough of our people turning out to vote them in.”
Marshall says the heart of the video campaign is an “own people” approach, pairing everyday Taranaki locals, a mix of young and old, with well known Māori faces from in and outside the region building authenticity and local pride.
Cameos of well known Māori include musician Stan Walker, Māori AI founder Dan Te Whenua Walker, comedian Joe Daymond and Māori lawyer, Riana Te Ngahue.
Stan Walker says he's enrolled for this year's election and is encouraging whānau across the motu to do the same.
“For someone like me who is impatient, I have no time for anything, but it was easy. It takes five minutes to get on the roll, to have a say in society and contribute to the decision making of our nation.”
Beyond the social and digital driven campaign, Ngā Iwi o Taranaki are also running an on the ground push, including iwi database engagement, education sessions on how to enrol, calling and texting uri to confirm enrolment, door to door visits to whānau, and vans on election day to help get people to the polls.
Enrolling to vote is free and takes a few minutes at vote.nz.
The Landline Key Links
Instagram | Facebook
About the Campaign
The Campaign is a collective initiative by the 8 Iwi of Taranaki, and coordinated by Te Tōpuni Ngārahu encouraging Māori enrolment and voter turnout ahead of the 2026 General Election. It has a digital and social media focus to target young Māori, the group that organisers say is hardest to reach through traditional media and least likely to already be enrolled. It will run from September 8 to November 7.
About Te Tōpuni Ngārahu
Te Tōpuni Ngārahu is a regional collective representing the 8 Iwi of Taranaki, working together on shared priorities and opportunities that strengthen outcomes for whānau and communities across the rohe. Established in 2023 as part of the iwi redress arrangements for Taranaki Mounga, the collective provides leadership on matters of importance to Ngā Iwi o Taranaki and the wider region.