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Consumer NZ – The sale of a top-rated power company signals a shrinking market

Source: Consumer NZ

Flick Electric has been rated New Zealand’s top power company in Consumer NZ’s latest energy retailer survey — coinciding with its sale to gentailer, Meridian.

Flick Electric has been named New Zealand’s top-rated power company in Consumer NZ’s latest energy retailer survey – but the win comes with an unexpected twist.  

Flick achieved a standout satisfaction score of 71% (very satisfied), earning a People’s Choice award. Flick was recently sold to Meridian Energy – the parent company of Powershop, which failed to meet the People’s Choice standard in 2025.

In contrast to Flick, Powershop, a seven-time People’s Choice winner since 2015, has seen a notable drop in satisfaction – from 67% in 2024 to just 60% this year, pushing it out of the top tier for the first time in years.

“Flick has consistently rated well in our surveys, so it’s disappointing to see it absorbed by a larger player,” says Jessica Walker, Consumer NZ acting head of research and advocacy.

“Flick customers have been typically among the most satisfied. We don’t know what the future holds for Flick customers, but there is a risk it will be consumers who will bear the brunt of reduced competition.”  

The poorest performers this year are Pulse Energy (41%), Contact Energy (44%) and Mercury (47%). Contact Energy and Mercury are two of the largest energy providers in the country and are known as ‘gentailers’, electricity companies that both generate and retail electricity directly to households.  

Meridian Energy was the third-best performing power provider in the survey results and notably the highest-ranking of this country’s four gentailers.  

Frank also earns People’s Choice, but sector-wide ambivalence is up  

Frank Energy joins Flick in receiving a People’s Choice award, with 65% of its customers reporting high satisfaction. However, broader tr

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Education – Kilikiti bats bring Ara campuses together for Samoa Language Week

Source: Ara Institute of Canterbury

Samoan kilikiti pate (cricket bats) specially hand crafted and decorated by students will be at the centre of Gagana Samoa (Samoa Language Week) celebrations at Ara Institute of Canterbury.
In a first for Ara, a tournament will take place bringing together teams from across the institute to play the Pacific nation’s favourite sport.
The event is the vision of Ara’s Te Whatu Ora funded Pacific lead in Mental Health and Wellbeing, Greg Galovale, who wanted to involve trades students in a community project with a fitness focus.
“I was seeking to promote joinery in the Pacific space but also health, wellbeing and community,” Golavale said. “Our Level 3 Pre-Trade joinery tutors Tim and Jody saw the prototype and got right behind the idea. The end result is fantastic!” he said.
Kilikiti bats were also made, decorated and gifted to key community groups who participated in Moana Health workshops to launch Gagana Samoa on campus. The event followed the 2025 theme ‘Ia malu lou sā. Folau i lagimā – a well-grounded self is a successful self.’
The Wednesday kilikiti tournament will see teams from Ara’s Woolston, City and Manawa (nursing) campuses line up alongside a team made up of the joinery students who crafted the bats.
Joinery student Theresa Desouza said it had been a rewarding project and she was looking forward to the event.
“I’ve lived in a lot of different countries, so I grew up very multiculturally. This opportunity to engage in another culture and build community has been beautiful,” Desouza said.
Student Advisor Pacific (Fautua ma So'oupu) Rev. Fitifiti Luatua visited the Woolston campus to share insights and first-hand experience of the game with the class.
Fergus Gaughan said he’d enjoyed learning about the history of kilkiti and the stories behind the bat design.
“This project has also brought me back to why I started getting interested in woodworking. I enjoy working with raw timbers and shaping them. Being able to take something unrecognisable and turning it into art resonates with me,” he said.
Joinery tutor Tim Melker said incorporating the project into coursework had been straightforward as the skills involved in making the three-sided bat were similar to aspects of furniture making.
“Our learners started with a square block. We used a jig and other machinery to cut off the bulk and then hand tools to fine tune it,” he said. “But the standout aspect has been the cultural awareness we’ve gained through learning about the sport, having Rev share insights into the design of the bats and his experiences of playing in Samoa.”
Tutor Jody Pehrson added the class had created a legacy item through the project and the energy in the workshop told its own story.
“The proof is in the engagement. Everyone has been focused on creating a bat worthy of the sport and now they want to go and play the game. We’ve all learned a lot,” he said.
Once the bats left the hands of the trades learners, they were decorated and embellished by a team led by third-year Bachelor of Design (Applied Visual Art) student Lydia Iosefo.
“I do a lot of stencil work in my study, so this drew on that with some traditional patterning,” Iosefo said. “As a bonus, this will count towards my professional practice hours which tests our ability to work with clients and deliver projects on deadline.”
Golavale said he was pleased the project had resonated with all those involved and he was looking forward to the inaugural kilikiti tournament – rain or shine.
“If the weather doesn’t play ball we’ll head to the Whareora. We’ll be ready for some fun and expect plenty of banter,” he said. 
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Privacy Commissioner – Supermarket trial of FRT: Inquiry results announced

Source: Office of the Privacy Commissioner

Privacy Commissioner Michael Webster has found that the live facial recognition technology model trialled by Foodstuffs North Island is compliant with the Privacy Act.
However, his Inquiry report released today, shows that any business considering or using FRT needs to make sure it sets things up right to stay within the law.
“While the use of FRT during the trial was effective at reducing harmful behaviour (especially reducing serious violent incidents) it has also shown that there are many things that need to be taken into account.
“FRT systems have potential safety benefits, but they do raise significant privacy concerns, including the unnecessary or unfair collection of people’s information, misidentification, technical bias which can reinforce existing inequities and human bias, or the ability to be used for surveillance”.
“These issues become particularly critical when people need to access essential services such as supermarkets. FRT will only be acceptable if the use is necessary and the privacy risks are successfully managed”.
The purpose of the Privacy Commissioner’s Inquiry into Foodstuffs North Island’s trial use of live FRT was to understand its privacy impacts, its compliance with the Privacy Act, and to evaluate if it was an effective tool in reducing serious retail crime compared with other less privacy intrusive options.
The Inquiry found while the level of privacy intrusion was high because every visitor’s face is collected, the privacy safeguards used in the trial reduced it to an acceptable level.
“Foodstuffs North Island designed the privacy safeguards used in the trial with feedback from my Office. This has provided some useful lessons for other businesses which may be considering using FRT.”
The main privacy safeguards in place during the trial were:
– Images that did not result in a positive match were deleted immediately, as recommended by OPC – this meant there was very little privacy impact on most people who entered the trial stores
– The system was set up to only identify people who had engaged in seriously harmful behaviour, particularly violent offending
– Staff were not permitted to add images of children or young people under 18, or people thought to be vulnerable, to the watchlist
– There was no sharing of watchlist information between stores
– During the trial, the operational threshold that triggered an FRT alert was raised from 90% to 92.5% likelihood of the images matching, reducing the chances that people would be misidentified while managing down the “computer says yes” risk
– Match alerts were verified by two trained staff, ensuring that human decision making was a key part of the process
– Access to the FRT system and information was restricted to trained authorised staff only
– Images collected were not permitted to be used for training data purposes
– Systems were reviewed and improved during the trial where misidentifications or errors occurred.
“There is still some work to do to increase the safety and effectiveness of FRT software use in the New Zealand context, as FRT technology has been developed overseas and has not been trained on the New Zealand population.
“As a result, we can’t be completely confident it has fully addressed technical bias issues, including the potential negative impact on Māori and Pacific people. This means the technology must only be used with the right processes in place, including human checks that an alert is accurate before acting on it.”
“Some improvements will also need to be made by FSNI before the use of FRT is made permanent or expanded to more stores. These focus on ensuring the documented processes and system settings are updated to match what happens in practice, including ongoing review of the use of FRT to make sure its use is justified as an effective tool for reducing serious harm offending.
“I also expect that Foodstuffs North Island will put in place monitoring and review to allow it to evaluate the impact of skin tone on identification accuracy and store response, and to provide confidence to the regulator and customers that key privacy safeguards remain in place.
“The trial findings will help other businesses to ask the right questions about whether FRT is necessary and appropriate for them and to understand what they would need to do to set FRT up and run it in a privacy protective way.”
The report sets out my expectations for the use of FRT across nine key areas, says the Privacy Commissioner.
The FRT trial started on 8 February and ended on 7 September 2024 and ran in 25 supermarkets. During the trial, 225,972,004 faces were scanned (includes multiple scans of the same person), with 99.999% of these deleted within one minute, and there were 1742 alerts of which 1208 were confirmed matches.
OPC is currently developing a Biometric Processing Privacy Code, which applies to biometric information, including a photo of someone’s face used in a Facial Recognition System. The new Code is expected to be published in mid-2025. The Biometrics Code is designed to provide guardrails for the safe use of biometrics generally, including FRT, in New Zealand.
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Government Cuts – Government guts WorkSafe – CTU

Source: New Zealand Council of Trade Unions Te Kauae Kaimahi

The Minister for Workplace Relations and Safety’s announcement today on gutting WorkSafe’s enforcement capability signals a return to a failed approach, that will weaken our health and safety system, said the New Zealand Council of Trade Unions Te Kauae Kaimahi.

“A soft approach to poor health and safety was a critical failing that led to the Pike River mine disaster, one of the worst health and safety failings in New Zealand history,” said NZCTU President Richard Wagstaff.

“Brooke van Velden continues to systematically gut WorkSafe to help protect businesses from enforcement of breaches of the law, rather than protecting the workers who suffer huge rates of injury and fatality as a result of work.

“WorkSafe was established in the wake of the Pike River mine disaster. It was clear that we needed a well-resourced, effective, and strong regulator, that was prepared to prosecute where necessary, as this was clearly lacking.

“Every week a worker is killed on the job on average in New Zealand, and 17 more are killed from the impact of work-related illnesses and diseases. Every year there are over 30,000 injuries suffered that require more than a week away from work. Nothing in these announcements will have a positive effect on these numbers.

“In the past few years, WorkSafe has endured cuts to the tune of millions of dollars, resulting in fewer staff. Since it was established the WorkSafe inspectorate has reduced from 8 per 100 thousand employees to 6.5, amongst cuts to the wider WorkSafe staffing levels.

“The Minister’s decision to gut WorkSafe is a reflection of a government that is prioritising profits over people,” said Wagstaff.

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Heritage New Zealand – New education resource on Ōtūmoetai Pā released

Source: Heritage New Zealand
A new multi-media education resource highlighting the unique heritage features of Tauranga’s Ōtūmoetai Pā has been launched and is now available to check out.
The learning module can be found on the LEARNZ website (see link below) and features video interviews and a wealth of historical and other information that will be useful for students and those who have an interest in the history of Ōtūmoetai Pā and its surrounding area. It also covers the role of Heritage New Zealand Pouhere Taonga with archaeology.
The series of videos include interviews with kaumatua Koro Des Tata (Ngāi Tamarāwaho), kaitiaki Barry Ngatoko (Ngāi Tamarāwaho) and Dean Flavell, the Pouarahi for the Tauranga Heritage Collection. Together they look after an important archaeological collection including taonga from excavations at Ōtūmoetai and the wider Tauranga Moana district until the new museum is built.
Tauranga-based archaeologist Ken Phillips is also interviewed along with Heritage New Zealand Pouhere Taonga staff based in Tauranga, including archaeologists Dr Rachel Darmody (Ngāi Tahu) and Eleanor Sturrock; and Pouarahi Te Haana Jacob (Te Arawa, Ngāi Te Rangi, Ngāti Ranginui).
“This is a teaching resource that is perfect for the classroom as well as home research and learning,” says Heritage New Zealand Pouhere Taonga Director Regional Services Pam Bain, who coordinated the education initiative.
“The content relates to different strands of the curriculum including Te Ao Tangata – Social Science; Pūtaio – Science; Ngā Toi – Arts; and Hangarau – Technology, to name a few. The stories are readily accessible and targeted to students, though people who may not have been in a classroom for many years should check out the link for sheer interest value. The material is fascinating.”
Every year LEARNZ offers a variety of online field trips allowing students to connect with people and places around New Zealand and beyond. The online trips incorporate video, audio and written materials providing interactive experiences for students that aim to spark curiosity, activate prior knowledge and build learning.
The LEARNZ online field trips have generated a huge amount of interest according to Clive Francis, LEARNZ Project Manager at Tātai Aho Rau Core Education.
“It shows there is a real appetite for schools and kura to learn about Aotearoa New Zealand’s histories,” he says.
“We are very grateful to the interviewees, the Ministry of Education and Heritage New Zealand Pouhere Taonga for their support to enable the field trip to happen.”
Heritage New Zealand Pouhere Taonga cares for 46 historic places around the country – many of which are open to the public and tell diverse stories. These range from New Zealand’s oldest building, Kemp House in Kerikeri to Totara Estate near Ōamaru, the farm that sent the first shipment of frozen lamb to Britain in 1882 – and almost everything in between.
“Ideally students are able to visit these places for themselves, though realistically not everyone can do that,” says Pam.
“LEARNZ provides wonderful alternative learning epxeriences for students that are the next best thing to being there.”
The most recent Heritage New Zealand Pouhere Taonga field trip organised through LEARNZ reached about 12,000 students through 98 educators around the country – an amazing result that shows the power of online learning and the widespread interest in heritage.
“Tapping into this technology can bring our history alive and straight into classrooms around New Zealand – and even the world,” she says.
Check out the Ōtūmoetai Pā learning experience for yourself: https://www.learnz.org.nz/Otumoetai251
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Master Builders’ CE Ankit Sharma’s response to Minister Penk’s announcement

Source: Master Builders – Chief Executive of Master Builders, Ankit Sharma

Following the Minister’s announcement this morning about building and consent system productivity increases, Master Builders has issued the below statement in response.

Master Builders welcomes new figures released by the Government today which show we are heading in the right direction when it comes to building consent reform.

The data, shared by Building and Construction Minister Chris Penk, highlights early improvements in inspection timeframes and progress. We’ve been calling for change to the way consents and inspections are handled for years, and today’s update shows we are now on the right path.

According to data from the Ministry of Business, Innovation and Employment, 92.7 percent of building consent applications and 96.8 percent of code compliance certificates were processed within the statutory timeframe in the first quarter of 2025.That’s up from 88 percent and 93.6 percent respectively when reporting began last year. These numbers are an encouraging sign that Government’s focus on lifting performance is starting to make a difference on the ground.

A recent survey of our members shows 71 percent had experienced delays with consenting that had impacted delivery. The current system is fragmented, with 67 different Building Consent Authorities (BCAs) interpreting the same building code in different ways. It is common for identical plans to be submitted to different BCAs and receive different outcomes. Delays of two or three weeks between inspections are common and that has knock-on effects for homeowners, subcontractors, and project planning. That’s why we’re so supportive of reforms that bring clarity, targets, and a risk-based approach.

We anticipate that as the Government’s work to solidify inspection timeframes continues, we will continue to see these numbers move in the right direction. As always, we look forward to working alongside the Government as this much needed reform of the consenting system continues.

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Northland News – Follow burning rules, NRC urges

Source: Northland Regional Council

Northlanders are being asked to follow the rules – and be courteous – or risk fines and other penalties as the pre-Winter burning season comes to an end.
Group Manager – Regulatory Services, Colin Dall, says in a typical year roughly a quarter of all calls to the Northland Regional Council’s 24/7 incident hotline (0800 504 639) involve complaints about burning and/or associated smoke nuisance.
He says while for a long time the council had typically preferred to educate rather than take enforcement action, its approach had toughened in recent years as backyard burning continued to generate large numbers of complaints.
The harder line also applies to those caught breaching the rules at industrial and trade premises.
“Open burning at industrial or trade premises is not permitted under our Proposed Regional Plan and businesses breaching this rule are now more likely to receive a $1000 instant fine, rather than the warning they may have got previously.”
Mr Dall says burning on trade and industrial premises must be done in an “incineration device”, which the Plan defines as:
A device made from non-combustible materials designed to burn waste that:
  • contains all embers and sparks
  • has a grate and lid or spark arrestor, and
  • is not used to generate energy.
He says an open 44-gallon (170 litre) drum is not deemed to be an incineration device.
“Those breaching the rules are liable for enforcement action which can range from instant fines of up to $1000, abatement notices and prosecution – the latter with the risk of much stiffer penalties – through the courts.
Mr Dall says last year the council had issued 38 infringement notices ranging from $300 to $1000, 56 abatement notices and there had been two court-ordered enforcement orders for burning-related incidents.
He says the council’s Proposed Regional Plan effectively bans backyard burning in the more densely populated Whangārei urban area.
“People living within the Whangārei city airshed – which is roughly bordered by Maunu, Onerahi, Tikipunga, Springs Flat and Hurupaki – can only burn some waste materials during the period from 01 September to 31 May the following year if the size of their property exceeds one hectare or they have a resource consent to burn.”
“Only waste that is paper, untreated wood, cardboard or vegetation can be burnt.”
Mr Dall says Northlanders outside the Whangārei urban area can still have outside fires, providing;
  • they don’t cause offensive or objectionable smoke or odour to neighbours
  • if the fire is going to last for more than 24 hours and is within 100 metres of a smoke sensitive area, the person lighting it needs to notify all neighbours within 100 metres of the fire
  • they don’t obscure vision along a public road
  • fires only contain waste that is paper, untreated wood, cardboard and vegetation (or animal remains where the burning is on agricultural land).
(This ability to have fires obviously does not apply when restricted fire season or fire bans are in place.)
Mr Dall says in general the regional council is keen to encourage alternatives to backyard burning (regardless of location) wherever possible.
“Waste vegetation can be composted or mulched, larger branches can be used as firewood and paper and other materials can usually be recycled.”
If waste vegetation is being burnt, a lot of problems can be easily avoided just by ensuring it has been given plenty of time to dry out, rather than burning it green.
However, Mr Dall says even if some burning is allowed, council rules and national regulations specifically ban the burning of some materials on health and environmental grounds. These include rubber tyres, coated metal wires, treated timber, plastic containers, motor vehicle parts and waste oil.
Mr Dall says general information on the rules around backyard burning – including a more detailed map of the existing Whangārei airshed – is also available at: www.nrc.govt.nz/backyardburning 
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Greenpeace lights up Fonterra HQ with NZers’ passionate calls for environmental action

Source: Greenpeace

This morning, Fonterra’s Auckland headquarters were lit up by Greenpeace with dozens of messages from New Zealanders, who are calling on the dairy giant to take responsibility for its environmental impact.
These messages included that of Gail, who said “With a dairy farm background I feel sad our dairy industry continues to pollute”.
Greenpeace spokesperson Sinéad Deighton-O’Flynn says “Fonterra is New Zealand’s worst environmental polluter. They’re cooking the climate with superheating methane gas, contaminating rural communities’ drinking water with harmful levels of nitrate, and destroying the rainforests of Southeast Asia for cheap cow feed.
“New Zealanders care deeply about nature. No one wants to know that the butter they’re spreading on their toast, or the milk they’re pouring in their coffee, is linked to environmental destruction. But unfortunately, the way that Fonterra chooses to run its business means that is currently the case.
“People have expressed their shame and disgust at Fonterra’s blatant disregard for protecting nature, and they’ve shared how the intensive dairy industry has impacted their lives. We’ve come here to bring their voices directly to Fonterra, to hold this superpolluter accountable for its environmental crimes.”
Greenpeace recently announced that Fonterra is seeking three hundred thousand dollars in reparations over a peaceful climate protest that took place at the Fonterra Te Rapa factory last year.
“This is a draconian effort to silence peaceful protest, but we will not be intimidated. Greenpeace and concerned individuals from across the country will continue to hold Fonterra accountable, despite their attempts to silence us,” says Deighton-O’Flynn.
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WorkSafe needs more investment to keep workers safe, not a road cone hot line – PSA

Source: PSA
The Government’s latest plan for making workplaces safer won’t work when WorkSafe lacks the resources to be the tough regulator it needs to be.
“We have an appalling safety record in this country, and this plan fails to invest more in WorkSafe so it can do a better job of ensuring workers come home safe and sound,” said Fleur Fitzsimons, National Secretary for the Public Service Association for Te Pūkenga Here Tikanga Mahi.
WorkSafe has received no extra Budget funding from this government and almost one in five workers has been shown the door in recent years. Jobs axed include health specialists, advisors, researchers, evaluators and legal kaimahi who support WorkSafe inspectors and whose role is to educate businesses and protect workers from poor health and safety practices.
“Nothing in this plan today adequately responds to our fatality record which is around double that of Australia.
“Employers should be fearful about prosecution if they don't keep worker safe and alive. But the Government is happy to take the pressure off businesses and water down the enforcement activities of WorkSafe.
“It’s not good enough. WorkSafe is recruiting more inspectors, but not nearly enough. Australia has 11 inspectors for every 100,000 workers, while New Zealand has 6.5 and turnover remains high.
“Guidance for businesses needs to be updated, so they know how to reduce harm in the workplace, but they can’t do it alone. Only a well resourced WorkSafe can do that working alongside business.
“The hotline to report road cones, which are a safety tool for motorists and workers, is a red herring. It says everything we need to know about the Government's priorities.
“It’s not enough to end pay equity, now the Government is coming after our health and safety protections as well. It’s appalling.”
The Public Service Association Te Pūkenga Here Tikanga Mahi is Aotearoa New Zealand's largest trade union, representing and supporting more than 95,000 workers across central government, state-owned enterprises, local councils, health boards and community groups.
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Weather News – First week of winter brings stormy conditions and cold temperatures – MetService

Source: MetService

Covering period of Tuesday 3rd – Sunday 8th June – Another bout of windy and wet weather is due to run across New Zealand this week followed by a wintry feeling weekend with cold temperatures across the country and even some snowfall for the South Island.  

MetService is forecasting a broad area of rain to move across the country from west to east during Wednesday, with the heaviest rain expected in Taranaki Maunga and Tasman District where Heavy Rain Warnings have been issued. The rain and strong winds are the result of a rapidly deepening area of low pressure forming off the eastern coast of Australia and crossing the country.  

MetService Meteorologist John Law says, “This week we see another visitor arriving from the Tasman Sea and it’s set to bring some active weather with it, but it’s not just the wind and rain we have to watch out for, with cold air rushing in behind this system it’s going to be a much colder end to the week.”
 
Heavy Rain Warnings have been issued for Bay of Plenty east of Whakatāne and inland Gisborne/Tairāwhiti, Tongariro National Park, Taranaki Maunga, the Tararua Range, Tasman District west of Motueka and Marlborough Ranges. Heavy Rain Watches have been issued for Northland, Auckland, Buller, Grey, Westland and Fiordland.

The rain on Wednesday is expected to be accompanied by thunderstorms in the northern and western parts of the North Island, with localised downpours, strong and gusty winds forecast. Strong Wind Watches have been issued for Northland, Auckland, Bay of Plenty, Gisborne, Taranaki, Wellington and Wairarapa.

Overnight Wednesday, the Canterbury High Country is likely to find rain turning to snow, especially across the higher parts of the region and impacting the higher roads and passes. A Heavy Snow Watch has been issued for the region, with heavy snow possible above 300 metres (or possibly lower).

“As we’ve turned into June the weather will be taking on a real wintry feel,” says Law. “On Wednesday, we’ll be expecting snow for some of the higher roads of the Canterbury region so take extra care and keep up with the latest forecasts as well as the latest road information from NZTA.”

Temperatures are set to tumble for the end of the week, with daytime highs struggling to get beyond the teens across the country.  

“The second half of the week will be feeling very different to the first, as cold southwesterly winds sweep across New Zealand,” says Law. “The coldest spots will be found in Central Otago, where daytime temperatures for Wānaka and Alexandra are only likely to reach 3°C or 4°C this weekend.”  
 
While snow is set to stay about the high country on Wednesday and Thursday, the colder air on Friday brings the potential of snow to lower areas of Canterbury.
“Cold air and wintry showers will feature in the forecast for parts of the South Island on Friday, but the heaviest snow is expected over the highest parts of Canterbury overnight on Wednesday. Snow is likely to near sea level on Friday for Canterbury, Otago, Southland and Fiordland. While this snow is likely to be significant and may cause disruptions to travel, at this stage warning amounts are not expected,” Law concludes.

Understanding MetService Severe Weather Warning System

Severe Thunderstorm Warnings (Localised Red Warning) – take cover now:

This warning is a red warning for a localised area.
When extremely severe weather is occurring or will do within the hour.
Severe thunderstorms have the ability to have significant impacts for an area indicated in the warning.
In the event of a Severe Thunderstorm Red Warning: Act now!

Red Warnings are about taking immediate action:

When extremely severe weather is imminent or is occurring
Issued when an event is expected to be among the worst that we get – it will have significant impact and it is possible that a lot of people will be affected
In the event of a Red Warning: Act now!

Orange Warnings are about taking action:

When severe weather is imminent or is occurring
Typically issued 1 – 3 days in advance of potential severe weather
In the event of an Orange Warning: Take action.

Thunderstorm Watch means thunderstorms are possible, be alert and consider action

Show the area that thunderstorms are most likely to occur during the validity period.
Although thunderstorms are often localised, the whole area is on watch as it is difficult to know exactly where the severe thunderstorm will occur within the mapped area.
During a thunderstorm Watch: Stay alert and take action if necessary.

Watches are about being alert:

When severe weather is possible, but not sufficiently imminent or certain for a warning to be issued
Typically issued 1 – 3 days in advance of potential severe weather.
During a Watch: Stay alert

Outlooks are about looking ahead:

To provide advanced information on possible future Watches and/or Warnings
Issued routinely once or twice a day
Recommendation: Plan.