Source: Herenga ā Nuku – the Outdoor Access Commission
Exercise Industry Defies Economic Headwinds: Growth & Trust Continues
“In a time when many sectors are experiencing contraction, the exercise industry is showing steady and meaningful growth. New Zealanders continue to prioritise their health and wellbeing, recognising that exercise is not a luxury, it's an essential part of living well.”
“There has never been more information available, but not all of it is accurate or safe,”
“In New Zealand we're fortunate to have REPs (the Register of Exercise Professionals), an independent body that verifies exercise professionals and requires them to maintain recognised qualifications and annual registration… This helps ensure New Zealanders receive safe, trusted, evidence-based guidance tailored to their individual needs.”
“Even in uncertain times, New Zealanders are choosing to invest in their health. The exercise industry is not just weathering economic challenges, it's growing, adapting, and playing a critical role in improving the physical and mental well-being of our communities.”
New Zealand's exercise industry continues to grow despite economic uncertainty, with new consumer research showing increasing participation, strong long-term demand, and rising trust in qualified exercise professionals.
The latest Exercise New Zealand consumer survey found that an estimated 2.67 million adults (69%) now exercise, representing continued growth and a clear signal that exercise remains a priority for Kiwis, even during financially challenging times. Of those, over 993,000 regularly exercise at structured exercise facilities such as gyms and studios, representing 26% of adults, a significant increase from 22% in 2024.
Perhaps even more positive for the exercise industry is the potential for further growth. A further 192,000 New Zealanders who do not currently use an exercise professional indicated they intend to start within the next six months, representing a potential 19% increase in demand for professional exercise services.
Exercise New Zealand Chief Executive Richard Beddie says the findings demonstrate the industry's resilience and its growing importance to the wellbeing of New Zealanders.
“In a time when many sectors are experiencing contraction, the exercise industry is showing steady and meaningful growth. New Zealanders continue to prioritise their health and wellbeing, recognising that exercise is not a luxury, it's an essential part of living well.”
Participation in structured exercise has reached record levels, with nearly one million adults now engaging with gyms, studios, or exercise professionals, reflecting a growing demand for guided, supportive environments.
The research also highlights strong future growth potential. Approximately 19% more adults are considering using an exercise professional in the coming year, signalling continued expansion in demand for qualified support.
Trusted Professionals Matter
In an era where social media and online platforms are saturated with unverified fitness advice, the research reinforces the critical role of qualified exercise professionals. More New Zealanders are actively choosing to work with trained professionals, recognising the value of expert guidance, safety, motivation, and personalised programmes.
“There has never been more information available, but not all of it is accurate or safe,” says Beddie.
Exercise professionals also play a key role in supporting broader wellbeing outcomes. People who engage with structured exercise providers are more likely to experience benefits, including improved mental health, increased confidence, and healthier overall lifestyles.
“In New Zealand we're fortunate to have REPs (the Register of Exercise Professionals), an independent body that verifies exercise professionals and requires them to maintain recognised qualifications and annual registration,” says Beddie. “This helps ensure New Zealanders receive safe, trusted, evidence-based guidance tailored to their individual needs.”
Their training, certification, and accountability give New Zealanders confidence that they are receiving safe and effective advice from qualified professionals.
A Positive Future
The research confirms that exercise continues to hold strong perceived value, with 98% of New Zealanders recognising physical activity as important, and growing numbers seeing exercise as central to mental health, lifestyle, and overall wellbeing.
Exercise New Zealand says the results highlight both resilience and opportunity for the sector.
“Even in uncertain times, New Zealanders are choosing to invest in their health. The exercise industry is not just weathering economic challenges, it's growing, adapting, and playing a critical role in improving the physical and mental well-being of our communities.”
Exercise New Zealand encourages all New Zealanders to seek support from registered, qualified exercise professionals to ensure safe, effective, and sustainable progress toward their health goals. For more information on this release or to arrange an interview, contact Richard Beddie at richard@exercisenz.org.nz or P: 0800 66 88 11, M: 027-520-5744.
Note: Data was collected through an independent third party, Horizon Research, as a part of ExerciseNZ annual consumer research.
Health and Politics – Government Acknowledges Aged Care Pressures But Families and Carers Still Carrying the Load
Source: Aged Care Association
- Limited availability of aged residential care beds
- Financial barriers to accessing care
- Workforce shortages affecting service quality and continuity
- Inconsistent access to home and community support
- The particular challenges of dementia care
- Bed shortages persist
- Dementia services remain financially constrained
- Providers struggle to expand capacity
- Access delays push care responsibilities back onto families
- More flexible home and community care services
- Moves toward nationally consistent funding
- Longer-term provider contracts
Animal Welfare – Government drops plans to revive live animal export trade – SAFE
Source: SAFE For Animals
Greenpeace – Renewed calls for Govt to lower nitrate contamination limits, following Danish precedent
Source: Greenpeace
Consumer NZ – No u-turn to petrol for New Zealand EV owners
New research from Consumer NZ shows an overwhelming 96% of electric vehicle (EV) owners would buy another EV, confirming strong satisfaction among current owners.
Consumer has released findings from its latest car reliability and satisfaction survey, representing responses from 5,791 members and supporters collected in November and December 2025.
“This survey canvassed car owner experiences, providing insights into preferred engines, brand performance, reliability and overall owner satisfaction,” says Consumer NZ chief executive Jon Duffy.
While petrol vehicles continue to dominate the nation’s roads, making up 59% of cars New Zealanders own, the landscape is shifting. The share of EVs and plug-in hybrids (PHEVs) has grown from 12% in 2023 to 17% in 2025. Hybrid ownership has also risen significantly, increasing from 10% to 15% over the same period.
“This indicates a gradual but growing shift towards going electric on our roads,” says Duffy.
Over half of EV owners made the switch with the anticipation of lower running costs, and 81% of current owners say their operating costs are much cheaper. Environmental considerations were also a key factor.
“Our research found that one of the more affordable electric vehicle brands ranked highly when it came to price and reliability, outstripping performance on some better-known petrol brands,” says Duffy.
However, despite 56% of EV owners wanting lower running costs, 29% kept the same power plan after buying an EV, even though they would now be using more energy.
“This highlights the importance of heading to Powerswitch to the find the best deal for your energy needs. There are significant savings to be made on power by shopping around,” says Duffy.
The survey also explored how drivers feel about vehicle safety technology. Reversing cameras and sensors topped the list as respondents’ most valued safety features, while lane-keeping assist was ranked the most annoying.
For more insights into New Zealand’s best and worst cars, including reliable motoring, owner satisfaction, maintenance and repair costs, and the recipients of Consumer NZ’s annual People’s Choice awards, see the full survey results at consumer.org.nz/products/ car-reliability
Tax Reform – Govt pushing ahead with Bill to end transparency on how much tax the wealthy actually pay
10 March 2026, 3 pm – The repeal of a provision that allowed Inland Revenue (IRD) to conduct its research into the tax paid by high net worth individuals in 2023 is being criticised as a 'blow to tax transparency' by Tax Justice Aotearoa and the Better Taxes for a Better Future Campaign.
The Taxation (Annual Rates for 2025-26, Compliance Simplification and Remedial Measures) Bill was reported back from the Finance and Expenditure Committee yesterday, with the Government majority on the committee endorsing the repeal of s.17GB, which enabled IR to conduct the 2023 research that found the wealthiest 311 families in the country had an effective tax rate of 9.4%, compared to middle income earners who had an effective tax rate of just over 20%.
“This research was ground-breaking”, says Glenn Barclay, spokesperson for both Tax Justice Aotearoa and the Better Taxes.”It allowed us to see for the first time the extent of taxation inequality in Aotearoa NZ, reflecting the deep income and wealth inequality we have in this country, and its repeal will be a blow to tax transparency.”
“Other countries, which already have capital gains and wealth taxes, have access to this information as a matter of course, but here we needed this provision to shine a light on the impact the lack of taxes on wealth have on government revenue and the imbalances in our current tax system.”
Tax Justice Aotearoa was one of many organisations that argued for the provision to be maintained and is deeply disappointed that the Government majority didn't listen.
This was not the only blow to transparency in this Bill. The committee also confirmed the repeal of specific legislative provisions for trust disclosures. These sections make specific requirements for annual disclosures of information to IRD by all but certain exempted types of trusts.
“These general disclosure requirements on trusts are very important,” says Glenn Barclay. “Unlike the Register of Companies there is practically no public information available anywhere about who controls or might benefit from a trust, and given the significant amount of wealth held in trusts there is huge potential here for the wealthiest to minimise the tax they pay, while ordinary people pay tax on every dollar they earn.”
Given the importance of trusts in Aotearoa NZ and given the lack of a register of trusts and other disclosure requirements, the minimum disclosure requirements should remain in legislation.
Tax Justice Aotearoa and the Better Taxes Campaign calls on the Government to scrap these moves against tax transparency and ensuring the wealthiest pay their fair share.
Kiwi artists to take the stage at global music festival with cultural diplomacy support
Source: Ministry for Culture and Heritage
BusinessNZ – Employment Bill brings long-sought clarity at last
Source: BusinessNZ
Tsunami warnings when you need them, where you need them: NEMA and MetService join forces
Source: National Emergency Management Agency (NEMA)
When a tsunami could be on the way, warnings need to reach as many people as possible. A new initiative from the National Emergency Management Agency (NEMA) and MetService will ensure more New Zealanders are informed the moment a warning is issued.
MetService.com will now display an automated tsunami warning banner whenever NEMA issues a tsunami warning or advisory.
“Tsunami warnings only work if people see them and act on them, and we're pleased to be working with MetService to keep people safe,” says John Price, Director Civil Defence Emergency Management at NEMA.
“This will bring together NEMA and MetService’s large audiences, so New Zealanders are more likely to get the information they need, when they need it.”
This isn’t the first time NEMA and MetService have teamed up to help keep New Zealanders safe. In October 2025 the agencies partnered with digital out-of-home providers to automatically display MetService Orange and Red Severe Weather Warnings on billboards in affected areas.
“MetService’s purpose is to make weather intelligence easily accessible so New Zealanders can make informed decisions and stay safe,” said Kathryn Blackmore, Sales Manager at MetService.
“Working with NEMA allows us to support public safety in a way that goes beyond weather services.”
NEMA is now exploring how automated tsunami messaging could be shared on other government websites, helping ensure more people see these crucial warnings as soon as they take effect.
To learn more about what to do when a tsunami warning is issued, visit getready.govt.nz/emergency/tsunami
