Wine Sector – APPELLATION MARLBOROUGH WINE UNVEILS GROUNDBREAKING INTERACTIVE WINE MAP

Digital Platform Revolutionises Understanding of New Zealand's Premier Wine Region

Marlborough, New Zealand, May 2025 – Appellation Marlborough Wine (AMW) today launches its highly anticipated Interactive Wine Map of Marlborough, a cutting-edge digital platform set to transform how wine professionals and enthusiasts experience the region's diverse terroir. 

This innovative tool elevates the original Wine Map of Marlborough, created by the Marlborough Wine Map Collective, into an immersive digital experience that brings the region's unique characteristics to life.

Developed through a strategic partnership with Marlborough-based geospatial experts MapHQ, the interactive map offers unprecedented insights into the factors that define Marlborough's world-renowned wines. Users can explore distinct subregions through interactive layers revealing critical terroir elements-topography, rainfall, temperature, and soil composition-all enhanced with photography and expert commentary from leading winemakers and viticulturists.

Sophie Parker-Thomson MW, Chair of Appellation Marlborough Wine, explains the significance of this digital milestone:

“The AMW interactive map represents a quantum leap in communicating Marlborough's diverse wine story. For the first time, we are offering a dynamic, visual exploration of how our distinctive subregions and microclimates stylistically contribute to our wines. It's an indispensable resource for anyone seeking to deepen their understanding of what makes the Marlborough wine region, and the AMW certified wines produced here, so exceptional.”

Rob Besaans, Founder of MapHQ, highlights the technical innovation behind the project: “Partnering with AMW to create this digital platform has been an inspiring journey. Together, we’ve developed a tool that truly showcases the diversity and depth of Marlborough's wine-growing region.”

“Users can seamlessly transition between different data visualisations, revealing the complex interplay of factors that influence Marlborough wines.”

The Interactive Wine Map of Marlborough is now freely accessible on the AMW website, highlighting AMW's continued innovation and commitment to showcasing the remarkable diversity and quality of Appellation Marlborough wines to global audiences.

Experience the Interactive Wine Map at www.appellationmarlboroughwine.co.nz/map

ABOUT APPELLATION MARLBOROUGH WINE

Established in 2018, Appellation Marlborough Wine™ safeguards the integrity, authenticity, and global reputation of Marlborough wines. Wines bearing the AMW certification mark provide guarantees of:
– Origin – Made exclusively from 100% Marlborough-grown grapes from a delimited viticultural area.
– Authenticity – Bottled in New Zealand to preserve regional integrity and quality.
– Quality – Quality parameters such as minimum ripeness levels and certification through an independent blind tasting process to ensure typicity and quality.
– Sustainability – Produced from vineyards certified by a recognised sustainable viticulture scheme.
With over fifty-five members, AMW is dedicated to protecting the future of Marlborough's iconic wine region.

ABOUT MapHQ

MapHQ leverages years of geospatial insights and expertise to simplify mapping with an intuitive no-code platform. Our solution transforms complex geographic data into compelling visual experiences, empowering businesses of all sizes to enhance strategy, marketing, and operations through impactful, custom location-based insights.
For more information, visit www.maphq.app.