ProCare is proud to announce the official launch of HealthForce NZ, a newly rebranded workforce subsidiary designed to meet the ever evolving and increasingly complex needs of Aotearoa New Zealand’s primary care sector.
HealthForce NZ is a dedicated recruitment and workforce support service, offering smart, tailored solutions for both clinical and non-clinical roles – whether permanent, locum, onsite, or virtual.
Backed by ProCare’s extensive experience and trusted reputation in primary healthcare, HealthForce NZ is uniquely positioned to attract top talent both locally and internationally, while delivering community-based support to general practices across the country.
Bindi Norwell, Group Chief Executive at ProCare says: “HealthForce NZ is more than just a recruitment agency – it’s a strategic partner for the primary care sector. We know the challenges our healthcare workforce is facing, and we’re committed to doing everything we can to support, strengthen, and sustain it for the future.”
Bringing together a range of services under one cohesive identity, HealthForce NZ includes:
• Recruitment services (formerly Employment Plus)
• HR and general employment advice and support service
• Advocacy and bargaining representation (PCBC)
• Workforce development and training support
• Strategic programme support, including initiatives like Fresh Minds’ Workplace Wellbeing offering and other Health New Zealand workforce programmes.
The HealthForce NZ team is made up of experienced professionals with deep sector knowledge and a passion for supporting the people who care for our communities. From expert HR advice to innovative development programmes for GPEPs, NZREX graduates, Practice Nurses, and Primary Mental Health professionals, HealthForce NZ is a one-stop shop for workforce solutions.
“Our team understands the realities of managing primary care businesses – because we’ve been there,” adds Norwell. “That’s why we’ve built a service that’s responsive, practical, and grounded in the needs of our practices and their people.”
HealthForce NZ offers a centralised point of contact for all workforce needs, providing access to high-quality candidates, tailored development programmes, and strategic support to help practices thrive in a rapidly changing healthcare landscape.
To learn more, visit www.healthforcenz.co.nz or follow HealthForce NZ on LinkedIn. For recruitment, training, advocacy, or workforce support, contact the team at info@healthforcenz.co.nz.
About HealthForce NZ
With deep sector expertise and a commitment to equity, HealthForce NZ partners with general practices and health organisations to attract top talent, support professional growth, and strengthen the sustainability of the healthcare workforce. From HR advisory to innovative training pathways and wellbeing initiatives, HealthForce NZ is your trusted partner in building a thriving, future-ready workforce. For more information, visit www.healthforcenz.co.nz.
About ProCare
As New Zealand’s largest Primary Health Organisation, we represent a network of general practice teams and healthcare professionals who provide care to nearly 700,000 patients across Auckland. These practices serve the largest Pacific and South Asian populations enrolled in general practice and the largest Māori population in Tāmaki Makaurau. For more information go to www.procare.co.nz.